Inbound links increase link equity.Īll of this may seem like a complex, invisible web of concepts, difficult to understand and close to impossible to see. Inbound links from a transferor will identify the transferee as a supporting source of supplementary content to further enrich the user experience. The Transferee of a Backlink Seeks Link Equity Outbound links will influence the level of Expertise, Authority and Trust of that page: outbound links have a direct impact on Page Quality. In fact, outbound links (implemented by the transferor of the backlink) should add value by referring the user to another resource and by doing so, create a network of knowledge that ultimately adds value to the page. Backlinks contribute to the quality of a dataset or information of a page. Search engines set quality standards to deliver the most relevant information to a user, based on their intent. The Transferor of a Backlink Seeks Expertise, Authority and Trust The transferee is a potential resource providing additional on-topic information that will increase the quality of the transferor and by doing add value. The transferor is a website seeking additional relevant resources of interest to the reader. Related Sites (Sitios Web Relacionados)īacklinks are a medium of exchange between two websites.
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